Age has traditionally been one of the easiest ways to segment audiences in branding. But in today’s connected world, it’s also one of the least reliable. Consumers are no longer defined by how old they are—they are defined by how they think, what they value, and how they behave. Why Age-Based Segmentation Falls Short Two people of the same age can live completely different li... https://ibrandstrategist.com/branding/ageism/