A keyword is a word that a person texts to a short code. For example, a restaurant can have a short code. The keyword can be "PIZZA." A person can text "PIZZA" to the short code. The text is sent to the restaurant's system. The system then sends a reply. The reply can be a coupon for a free drink. The keyword helps a business know what the person is interested in. It also helps the bu... https://dataon.site