Purpose: Exploring antecedents of flawed wine purchase intention. this study attempts to assess consumer acceptance leading to the purchase or consumption of a flawed wine product as well as build a profile of flawed wine consumers. Design/Methodology/Approach: A survey. from Amazon Mechanical Turk (Mturk) with 260 valid survey responses collected. https://parisnaturalfoodes.shop/product-category/magnesium-oxide/