Background The tobacco industry (TI) can undermine the public health gains realised from tobacco taxation through its pricing strategies. This study aims to examine contemporary TI pricing strategies in the UK and the implications for tobacco tax policy. Methods Review of commercial and TI literature. and analysis of 2009 to 2015 Nielsen Scantrak electronic point of sale systems (EPOS... https://themightyhobbyers.shop/product-category/keychains/